Pay per click (PPC) advertising is a great way to expand your online presence. While online marketing tactics such as search engine optimisation (SEO) are essentially long-term strategies, PPC provides relatively instant results. Once the ad is posted, it can begin to direct traffic to your site right away. The only catch is you’re charged a fee every time someone clicks through to your website via the ad (hence the name ‘pay per click’). However, marketing experts will tell you that this is money well spent – you’re only paying when people actually visit your site, as opposed to paying for an ad that viewers might simply ignore.There are plenty of agencies that offer PPC services; it’s considered a core online marketing strategy. Whether you’re looking for a company that offers online marketing in Melbourne, Sydney or anywhere else in Australia, you’ll find that most offer PPC. Large digital agencies, such as WME Group, offer PPC management for a low monthly fee – they don’t take a percentage of your monthly spend. In the same way that you would avoid a company that undertakes SEO outsourcing, it’s best to avoid PPC management services that work out their rates based on a percentage of your monthly spend. These firms tend to inflate your marketing spend unnecessarily! There are two different sorts of PPC adverts; ads that are displayed on the search engine results listings, and ads that are placed on other websites.
Advertising via search engines
Search engine advertising is very popular, and it’s easy to see why this is the case. Search engine adverts (such as Google AdWords) provide businesses with the opportunity to place themselves at the top of the search engine results page (SERP) rankings in relation to relevant keywords. How does it all work? Firstly, you place a bid on particular keywords you want to rank for. If you win the bid, you win the right to the ad space. As you might expect, competitive keywords often attract a higher price. Once the ad is placed you set a daily spend limit, and each time someone clicks on your ad a fee is deducted from that limit.
Advertising via other websites
In addition to search engines, PPC ads can also be placed on other websites. When it comes to Good AdWords, websites used are those that are within the Google Display Network. The idea is that you place your advert on a website that experiences plenty of website traffic – and it should be highly relevant to your business. For example, if you’re selling gym supplements, you might place your ad on a health and fitness blog. By placing your ad on an industry-related site, you are promoting your business to those who are more likely to have an interest in what you have to offer – leading to a higher conversion rate by WMEgroup.
Remarketing is also a popular advertising strategy. It’s possible to track information about your site visitors, i.e. which products they have viewed or are considering buying. Using this information, you can show these people ads as they browse other websites – reminding them about the products they showed an interest in. Repeat marketing is a very effective marketing strategy!
How can PPC benefit your business?
PPC is an effective marketing strategy. The benefits include:
• Cost effective and easy to budget for.
• Instantaneous – PPC can deliver results overnight.
• Increase in leads and sales – and therefore your bottom line.
• Expands your online presence and improves your visibility.
• Flexible – you can increase or decrease your spend as needed.
• Complements other new & effective strategies used by Melbourne seo company.
PPC is a highly effective online marketing strategy, and it’s suitable for most businesses. If you are looking for a way to extend you online presence, and increase your website traffic, leads and sales – then you should certainly consider PPC!