Almost every business has a website these days. However some businesses do well with their website while others not so much. What is the reason for this? It could be that they layout of the website is too cluttered or old fashioned. It could be that the colour scheme used is unappealing to clients. It’s also possible that the website is overly complicated and therefore customers are unable to use it correctly. Here are a few good reasons why you should keep your website minimal.
The fewer products you show the more focus you receive
Customers who use the web to shop will look for one thing above all others; simplicity. They do not even mind spending a higher amount as long as the process is faster and easier. Ideally your home page should only indicate your logo design, a simple navigation bar for the header, just a single product on the body and maybe few links rom which the customer can get more information about the products displayed. Then you can always have your standard footer layout. But this is more than sufficient. Trying to put in too much too fast will take away the focus and the effectiveness.
What should you have on the product page?
The product needs to dominate this page. As soon as a customer sees it they must be able to tell what the page is about. You can give some specifications on the details of the product as well. Avoid including in details of other unrelated products, sidebar adverts, long copy that nobody wants to read and too much clutter. You just need to show the bare minimum of necessary information for the client to make a quick and easy as well as informed decision.
Choose a good colour scheme
Do not use colours that are too much for the eye to handle. For example if you decide to go ahead with an orange background and black lettering the ecommerce website will not look effective or pleasing to the eye. On the contrary a white background with blue lettering will work really well because it is simple, effective and has soothing colours that are appealing to the mind and eye of the customer.
While it is great to have a website that is fun and trendy, even those sites needs to carry some professionalism if you are to let the customer know that the site can be trusted. After all the end result is to turn their website visit into a purchase right? You need to have all the safe payment methods and contact information for your company if the customers have any queries. You can include a page for reviews by customers and also add some brie testimonials. Keep everything neat and professional.