Companies around the world welcomed the launch of Instagram ads as open arms, and can now reach over 400 million active users worldwide using popular platforms. This platform has enables users to advertise for their business in a more effective and efficient manner. Companies using Instagram have a greater opportunity to promote their products, services, and offer to market their products to their target audience. With the support of Facebook, Instagram launched a recent business platform that integrates with Face book’s amazing targeted capabilities and makes the most benefit of its business. Businesses know that news feeds are being viewed by users. As a result, Instagrammers are more likely to click on news feed notifications or advertisements on other social media platforms. Running Instagram ads for your business opens up opportunities. People in the Middle East have become more popular because most of the Arab population is available on Instagram more than other social media platforms.

If so, why did success with Instagram ads? 

Instagram usually gives a much higher participation rate than other social platforms. If your Instagram profile is active, your posts will be more visible on your channel than on other platforms. Instagram makes it easy to get good news organically. By introducing instagram advertising agency in Melbourne, it is easier for Instagram to reach your target audience and can be surprising when used effectively. 

What you need to find out about Instagram ads 

Provide various ad formats 

Instagram advertising adds three types of ads: image, video, and roundabout. Image ads allow you to tell a story using visual images and act on your target audience. Video ads give you up to 30 seconds to communicate your message as you wish. It offers the audience numerous opportunities to stimulate action through numerous images that can be moved. 

There is a call button that action to drive traffic to your website 

Encouraging participation is the most disappointing part of social media marketing. There may be many favourite comments and comments, but the same comment on your website is somewhat difficult. Instagram ads add a call-to-action button (like Facebook ads) which can direct traffic directly to your website. Call-to-action buttons are available for all three types of ad format. 

Specific targeting 

Instagram advertisers continued to be able to target potential customers by age, location and gender. But now we are working with our Facebook management in Melbourne to reach users based on interests and links of both networks, a unique and powerful dataset of personal tastes of people. 

Less competition 

Facebook now has almost 2 million advertising; meaning advertisers are now more competitive to reach their target audience. Instagram is a relatively new advertising platform, providing a less competitive platform than ads and users compared to Facebook.